Facebook · Google · TikTok Ads

We Scale Brands With Paid Ads. Powered by the Gravity Conversion Formula™.

The Gravity Conversion Formula™ is our proprietary client intelligence framework. It maps your audience, your messaging, and your content strategy before we spend a single dollar. Then we use AI the right way to accelerate everything the system already knows. Your ads, your content, and your scripts all speak to your audience where they are and move them from attention to action.

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Proven 3 to 5X ROI AI as a Superpower, Not a Shortcut Limited Availability
Matt Holmes, HMFIC Marketing
About

I'm Matt Holmes, and I Built a System Because I Got Tired of Guesswork

I started running ads because business owners needed someone working in their ads manager so they could work on their business. That hasn't changed. I've managed millions in ad spend across Facebook, Google, and TikTok for 7-figure eCommerce brands, fitness companies, and info product businesses. I know what separates campaigns that scale from ones that bleed money.

But the game has expanded. AI is moving fast. Content marketing is exploding. The brands with real money know they need to be leveraging all of it. They just don't have time to figure it out and execute it themselves. That's where I come in.

I built the Gravity Conversion Formula™ because I was tired of running campaigns based on surface-level info. It's a client intelligence system that maps who your audience is, what they respond to, and why, before we ever build an ad. And now AI accelerates everything the system produces. Not generic output. Real content powered by real intelligence.

HMFIC isn't an agency with junior account managers. When you work with us, you get direct access to the system, the strategy, and real human oversight on every dollar you spend.

$10M+ Ad Spend Managed
3 to 5X Average Client ROI
How It Works

The System Behind the Results

Intelligence

Before a single ad runs, the Gravity Conversion Formula™ maps everything.

  • Your business, audience, and messaging. Mapped in depth.
  • What your people respond to, what holds them back, what moves them to act.
  • Not a questionnaire. A client intelligence framework that everything else is built on.

Authority Engine

The intelligence feeds a content system that speaks to your audience where they are.

  • Ad copy, video scripts, social content, email sequences.
  • Content that sounds like you, grounded in real data about your business and customers.
  • AI accelerates the output. The system is why it hits.

Acceleration

This is the core. Paid ads built on real intelligence, not guesswork.

  • Facebook, Google, and TikTok campaigns informed by the same system that drives the content.
  • Ads and content aren't separate channels. They're the same conversation.
  • That's how you compound results instead of just spending money.

Trusted by brands you know

Nutritional Coaching Institute
Curzio Research
Freedym
We Are All Smith
Strongher
Vince Del Monte
Wenning Strength
Help My Gym
iN3 Nutrition
BA Shields
IdentiFire Safety
Brigade
Smoke Showin Apparel
Heartcore Business
Sno Skins
Kinobody
The Energy Drink
Client Results

Results From Real Brands

"

Matt's ad system completely transformed our business. We went from struggling to scale past $50k/month to consistently hitting 6 figures. The ROI speaks for itself.

Toky
Toky eCommerce Brand Owner
"

I've worked with a lot of media buyers. Matt is in a different league. He actually understands business, not just ads. Our cost per acquisition dropped 40% in the first 60 days.

Siimon Reynolds
Siimon Reynolds Entrepreneur & Investor
"

The SMS marketing strategy alone paid for everything. Matt built flows we never thought to run and our repeat purchase rate jumped significantly. Highly recommend.

Jason Phillips
Jason Phillips Fitness Brand Founder

Watch Client Stories

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Done For You

What You Get When the System Goes to Work

  • ✓ A full intelligence profile of your business, audience, and messaging
  • ✓ Ad campaigns across Facebook, Google, and TikTok built on real data
  • ✓ Content and scripts that speak to your audience at every level
  • ✓ AI-accelerated execution powered by your intelligence profile
  • ✓ Ongoing optimization driven by performance data, not guesses
  • ✓ Direct access. Your account is never handed off to a junior.
  • ✓ Weekly reporting and monthly strategy calls

Why Spots Are Limited

I only take on a small number of clients at a time. This isn't a marketing gimmick. It's how I guarantee results. Every client gets real attention, real strategy, and real results.

When we're full, we're full. If you're seeing this page, a spot may still be available.

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The HMFIC Difference

Why This Works When Other Agencies Don't

01

System, Not Guesswork

Most agencies start running ads on day one based on a 30-minute kickoff call. We start with intelligence. The Gravity Conversion Formula™ maps everything before we spend a dollar. That's why it works.

02

AI the Right Way

AI is everywhere. Most of it produces generic garbage because there's no system behind it. Ours is powered by real client intelligence. That's why the content sounds like you, not like a robot.

03

Ads + Content That Compound

Your ads and your content aren't separate channels. They're the same conversation powered by the same data. That's how results compound instead of plateauing.

04

You Stay Focused on Your Business

Marketing is moving fast. AI, content, ads, platforms. Keeping up is a full-time job. You don't have to. That's what we're here for.

Let's See if We're the Right Fit to Build Your Growth Engine

Tell us about your business. If it's a good fit, we'll reach out to schedule a call.

(Be real. The more we understand, the better we can help.)