For Founders, Coaches, And Ecom Brands

Paid Ads And The Creative That Feeds Them.

Most founders don't have an ads problem. They have a handoff problem. The agency pitch is sharp, then your account goes to a junior you've never met. With me it never does. AI handles the drafting, cutting, and rendering. I make the calls: what to say, which creative gets budget, and when to kill a campaign.

Apply to Work With Me See How It Works

One Operator On Every Account Image Ads, Video, And AI Commercials Built On The Gravity Conversion Formula™

About

I'm Matt Holmes, And I Built A System Because I Got Tired Of Guesswork

I started running ads because business owners needed someone working in their ads manager so they could work on their business. That hasn't changed. I've run ads across Meta, Google, and TikTok for founders, coaches, and ecom brands. I know what separates campaigns that scale from ones that bleed money.

But the job got bigger. Ads are only as good as the creative feeding them, and most brands can't make enough of it. AI changed that. Now I make static ads by the hundred, video ads, and commercial-style productions that used to take a crew and a shoot day.

I built the Gravity Conversion Formula™ because I was tired of running campaigns on surface-level info. It maps who your audience is, what they respond to, and why, before I build a single ad.

AI doesn't grow your business. The operator pointing it does. HMFIC is me. You talk to the person running your account, and every dollar you spend has a human decision behind it.

$10M+ Ad Spend Managed

3 to 5X Average Client ROI

How It Works

The System Behind The Results

Intelligence

Before a single ad runs, the Gravity Conversion Formula™ maps everything.

Your business, audience, and messaging. Mapped in depth.
What your people respond to, what holds them back, what moves them to act.
Not a questionnaire. A client intelligence framework that everything else is built on.

Creative At Scale

The intelligence feeds the creative, so every ad starts from what your audience responds to.

Image ads, video ads, and AI commercials, in whatever volume testing needs.
Copy and scripts that sound like you, grounded in real data about your business and customers.
AI speeds up the making. The system is why it hits.

Paid Ads

This is the core. Paid ads I build and manage myself, on real intelligence, not guesswork.

Meta, Google, and TikTok campaigns fed by the same system that drives the creative.
Ads and creative aren't separate jobs. They're the same conversation.
Budget moves to what's working, based on real numbers, not the platform's opinion.

Trusted by brands you know

Client Results

Results From Real Brands

Matt's ad system completely transformed our business. We went from struggling to scale past $50k/month to consistently hitting 6 figures. The ROI speaks for itself.

Toky eCommerce Brand Owner

I've worked with a lot of media buyers. Matt is in a different league. He actually understands business, not just ads. Our cost per acquisition dropped 40% in the first 60 days.

Siimon Reynolds Entrepreneur & Investor

The SMS marketing strategy alone paid for everything. Matt built flows we never thought to run and our repeat purchase rate jumped significantly. Highly recommend.

Jason Phillips Fitness Brand Founder

Watch Client Stories

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Done For You

What You Get When The System Goes To Work

✓ A full intelligence profile of your business, audience, and messaging
✓ Ad campaigns across Meta, Google, and TikTok, built and managed by me
✓ Static ads, video ads, and AI commercial productions made at volume
✓ Copy and scripts that speak to your audience at every stage
✓ Ongoing optimization driven by performance data, not guesses
✓ Tracking that tells you what's actually making money
✓ Direct access. Your account is never handed off to a junior.
✓ Weekly reporting and monthly strategy calls

The HMFIC Difference

Why This Works When Other Agencies Don't

System, Not Guesswork

Most agencies start running ads on day one based on a 30-minute kickoff call. I start with intelligence. The Gravity Conversion Formula™ maps everything before I spend a dollar of yours. That's why it works.

AI The Right Way

AI is everywhere. Most of it produces generic garbage because there's no system behind it. Mine runs on real client intelligence. That's why the creative sounds like you, not like a robot.

Ads + Creative That Compound

Your ads and your creative aren't separate jobs. They're the same conversation, fed by the same data. That's how results compound instead of plateauing.

You Stay Focused On Your Business

Marketing is moving fast. AI, creative, ads, platforms. Keeping up is a full-time job, and it's mine. You stay focused on running your business.

Let's See If We're The Right Fit

Tell me about your business. If it's a good fit, I'll reach out to schedule a call.