5 prompts to build a brand voice and write copy like a 7-figure agency.
Skip the cookie-cutter prompts everyone else is shipping. These are the fine-tuned operating prompts from inside my agency. Brand voice, ad copy, hooks, and email in under 30 minutes.
the actual prompts, not screenshots ↘
What you'll have in 30 minutes
Five prompts. Each one paste-and-go. Each one tested on real client work before this pack shipped.
Your customer avatar
Paste 5 short answers about your business. Walk away with a one-page profile of your buyer: their pains, their desires, their objections, and the exact words they use about their problem. The headline-ready language alone is worth the email.
Ten scroll-stopping hooks
Paste your offer and your avatar. Get 10 hooks across 10 different archetypes (contrarian truth, named enemy, personal confession, plus 7 more). Each one scored. Top 3 to test first picked for you.
Three ad copy variations
Paste your offer, your avatar, and your offer mechanics. Get 3 ads using 3 proven direct-response frameworks: Problem-Agitate-Solve, Hormozi Story, and Halbert + Feel-Felt-Found. Each variation with headline, body, and CTA, ready to load into Ads Manager.
Welcome, broadcast, sales emails
Paste your offer, your avatar, and one real story. Get 3 emails covering the full subscriber lifecycle: a welcome for new subscribers, a story-driven weekly broadcast, and a sales email that converts. Story is the spine of all three.
Repurpose any content for four platforms
Paste a podcast, a training transcript, or a long doc. Get a blog post, an X thread, a LinkedIn post, and an email. All four platform-native. Same voice across all of them. Plus a 7-day publishing plan.
Who this is built for
- ✓ You're tired of AI slop that sounds like everybody else and isn't unique to your voice.
- ✓ You want frameworks built by the people who actually wrote the playbook, fine-tuned inside the prompts. Not recycled Twitter scraps.
- ✓ You'd rather have 5 prompts you can start using today than 50 cool ideas you'll never use.
Who put this together
I'm Matt Holmes. I run HMFIC Marketing, managing seven figures in paid ad spend across e-commerce, info-product, and service clients. These are the prompts I run every week inside the agency. Not theory. Not a course. The actual operating instructions.
I built this pack because I needed it. Most "AI prompts for marketers" content online is screenshots and hype. These are the prompts themselves, formatted for paste-and-go, with worked examples so you know what good output looks like before you run them.
Quick questions
Free or paid Claude/ChatGPT?
Free works. Every prompt produces real results on the free tier. Paid versions give you longer single-run outputs, but you don't need them.
How fast does the pack arrive?
Instant. The PDF lands in your inbox the moment you submit. Check spam if you don't see it in 60 seconds.
Are these actually the prompts you use, or just freebie content?
The actual prompts. I run them inside HMFIC every week. We tested all 5 on real client work before publishing.
What happens after I download?
One pack now. One email a week after, with one specific prompt or operating insight I'm using. No funnel cascade, no upsell pressure. Unsubscribe in two clicks.
I'm not an agency. Does this work for me?
Yes. The prompts work for any operator who runs their own marketing: solo founders, info-product creators, content businesses, e-commerce owners. The avatar prompt alone is worth the email if you sell anything to anyone.